Hair Care
Concerns
Hair Color
Hair Type
Styling
Accessories
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Your hair essentials
Shampoo
Shampoo is the first ingredient for a hair care recipe of success! When it comes to shampoo, it better be aligned with you hair type and its needs, otherwise, dullness might stick around... And nobody wants that, right? Discover the right shampoo for you here! Whether your hair ir dry, oily, fine, colored, curly, fine & thinning, damaged and even afro & textured hair, we got you covered!
Conditioner
If you're not using a conditioner already, stop what you are doing and get one now! Shampooing without conditioning after is not a good combo and here's why: a conditioner will replace all moisture lost while shampooing.
Masks & Treatments
In need of an extra dose of deep and intensive repairing, nourishing and moisturizing action in your hair? That's what hair masks are for! In particular, they are perfect for dry and damaged hair, but there are hair masks for every hair type!
Hairstyles that last
Ribbons & Scrunchies
Want to join the messy bun hair trend? Scrunchies are the perfect tool for that! Or you can always wear them on your wrist, you know... Just in case! Discover here our wide range of hair scrunchies and ribbons in various shapes, sizes and colors!
Heat Protection
The heat: the hair's greatest enemy! A healthy hair is easily ruined by the heat, that's when heat protectors enter this conversation! A heat protector can easily become your best friend when it comes to reducing damage caused by the heat, as it forms a protection barrier when applied before heat styling.
Hair brushes & Combs
As simple as brushing your hair can seem, there is a right way to do it! We all know that this daily task provides tangle-free hair, but did you know that it can promote scalp stimulation to hair growth?
For all types of hair
Damaged hair
Damaged hair is definitely not a word that inspires hair goals, right? Whether it's due to heat or just some split ends, to cut your hair doesn't always have to be the solution! That's why we reunited the best products for damaged hair, just explore and get ready for your healthy hair journey!
Curly hair
Ready to enhance those beautiful curls? As you should! Curly hair has its own personality, no matter the size or the shape of the curls, it needs moisture and definition in order to avoid frizz, dryness, and lack of shine.
Thinning hair
Do you always feel tired and lack the energy for everyday activities? It's time to take care of yourself!
The brands your hair asks for
Don't miss these tips
If you don’t take care of your hair, nobody will… And we know strong, shiny and healthy-looking hair is everyone’s goal! Since being exposed to a lot of damaging factors, such as sun, pollution, coloring, styling, (...the list goes on!) your hair needs as much care as it can get! In order to reduce damage and improve the hair’s condition, you need a consistent hair care routine. Find your hair care essentials (such as shampoo, conditioner, oils, serums and maks), perfect styling tools to get that perfect finish (including hair accessories) and transform your hair, using products suitable for your hair type and concerns.
Hair
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Special Price SEK 256.79 Regular Price SEK 572.18Alterna Caviar Professional Styling Sea Salt Spray Texture and Waves 147ml
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Special Price SEK 259.48 Regular Price SEK 558.30Alterna Caviar Anti-Aging Replenishing Moisture Leave-in Conditioning Milk 147ml
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Special Price SEK 441.94 Regular Price SEK 610.40Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelée 100ml
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SEK 951.13Alterna Caviar Anti-Aging Restructuring Bond Repair 3-In-1 Sealing Serum 487ml
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Special Price SEK 453.26 Regular Price SEK 555.19Alterna Caviar Smoothing Anti-Frizz Shampoo 250ml
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Special Price SEK 137.59 Regular Price SEK 179.78Revlon ProYou Twister Scrunch Curl Activating Gel 350ml
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Special Price SEK 263.30 Regular Price SEK 265.00Wella Fusion Intense Repair Shampoo 500ml
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Special Price SEK 85.36 Regular Price SEK 171.99Revlon Equave Instant Detangling Micellar Shampoo 250ml
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-44%
Special Price SEK 901.58 Regular Price SEK 1,611.49Alterna Caviar Smoothing Anti-Frizz Conditioner 1000ml
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-66%
Special Price SEK 365.79 Regular Price SEK 1,062.10Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 1000ml
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Special Price SEK 316.80 Regular Price SEK 530.13Alterna Caviar Multiplying Volume Shampoo Fine Hair 250ml
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Special Price SEK 457.65 Regular Price SEK 966.13Alfaparf Milano Semi Di Lino Smooth Rebel Hair Conditioner 1000ml
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-39%
Special Price SEK 428.49 Regular Price SEK 704.68Alfaparf Milano Semi Di Lino Smooth Rebel Hair Mask 500ml
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Special Price SEK 32.41 Regular Price SEK 53.51Tresemmé Botanique Hydrate and Control Curly Hair Mask 300ml
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