Hair Care
Concerns
Hair Color
Hair Type
Styling
Accessories
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Your hair essentials
Shampoo
Shampoo is the first ingredient for a hair care recipe of success! When it comes to shampoo, it better be aligned with you hair type and its needs, otherwise, dullness might stick around... And nobody wants that, right? Discover the right shampoo for you here! Whether your hair ir dry, oily, fine, colored, curly, fine & thinning, damaged and even afro & textured hair, we got you covered!
Conditioner
If you're not using a conditioner already, stop what you are doing and get one now! Shampooing without conditioning after is not a good combo and here's why: a conditioner will replace all moisture lost while shampooing.
Masks & Treatments
In need of an extra dose of deep and intensive repairing, nourishing and moisturizing action in your hair? That's what hair masks are for! In particular, they are perfect for dry and damaged hair, but there are hair masks for every hair type!
Hairstyles that last
Ribbons & Scrunchies
Want to join the messy bun hair trend? Scrunchies are the perfect tool for that! Or you can always wear them on your wrist, you know... Just in case! Discover here our wide range of hair scrunchies and ribbons in various shapes, sizes and colors!
Heat Protection
The heat: the hair's greatest enemy! A healthy hair is easily ruined by the heat, that's when heat protectors enter this conversation! A heat protector can easily become your best friend when it comes to reducing damage caused by the heat, as it forms a protection barrier when applied before heat styling.
Hair brushes & Combs
As simple as brushing your hair can seem, there is a right way to do it! We all know that this daily task provides tangle-free hair, but did you know that it can promote scalp stimulation to hair growth?
For all types of hair
Damaged hair
Damaged hair is definitely not a word that inspires hair goals, right? Whether it's due to heat or just some split ends, to cut your hair doesn't always have to be the solution! That's why we reunited the best products for damaged hair, just explore and get ready for your healthy hair journey!
Curly hair
Ready to enhance those beautiful curls? As you should! Curly hair has its own personality, no matter the size or the shape of the curls, it needs moisture and definition in order to avoid frizz, dryness, and lack of shine.
Thinning hair
Do you always feel tired and lack the energy for everyday activities? It's time to take care of yourself!
The brands your hair asks for
Don't miss these tips
If you don’t take care of your hair, nobody will… And we know strong, shiny and healthy-looking hair is everyone’s goal! Since being exposed to a lot of damaging factors, such as sun, pollution, coloring, styling, (...the list goes on!) your hair needs as much care as it can get! In order to reduce damage and improve the hair’s condition, you need a consistent hair care routine. Find your hair care essentials (such as shampoo, conditioner, oils, serums and maks), perfect styling tools to get that perfect finish (including hair accessories) and transform your hair, using products suitable for your hair type and concerns.
Hair
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-26%
Special Price SEK 476.90 Regular Price SEK 647.49Alterna Caviar Multiplying Volume Conditioner Fine Hair 250ml
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-20%
Special Price SEK 420.29 Regular Price SEK 524.48Alterna Caviar Replenishing Moisture CC Cream 10 in 1 Complete Correction 100ml
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-29%
Special Price SEK 483.56 Regular Price SEK 677.21Alterna Caviar Smoothing Anti-Frizz Blowout Butter Protects and Perfects 150ml
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-28%
Special Price SEK 441.94 Regular Price SEK 610.40Alterna Caviar Anti-Aging Replenishing Moisture Leave-In Smoothing Gelée 100ml
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-49%
Special Price SEK 270.24 Regular Price SEK 526.16Alterna Caviar Anti-Aging Replenishing Moisture Priming Leave-In Conditioner 147ml
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-16%
Special Price SEK 228.19 Regular Price SEK 270.66Alfaparf Milano Keratin Therapy Lisse Design Maintenance Conditioner 250ml
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-15%
Special Price SEK 213.89 Regular Price SEK 252.83Alfaparf Milano Keratin Therapy Lisse Design Maintenance Shampoo 250ml
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-16%
Special Price SEK 262.59 Regular Price SEK 311.99Alfaparf Milano Keratin Therapy Lisse Design Rehydrating Mask 200ml
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-16%
Special Price SEK 290.34 Regular Price SEK 345.40Alfaparf Milano Keratin Therapy Lisse Design The Oil 50ml
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-1%
Special Price SEK 256.21 Regular Price SEK 258.20Alfaparf Milano Semi Di Lino Reconstruction Anti-Breakage Daily Fluid 125ml
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-12%
Special Price SEK 262.03 Regular Price SEK 296.28Alfaparf Milano Semi Di Lino Reconstruction Damaged Hair Reparative Mask 200ml
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-6%
Special Price SEK 220.69 Regular Price SEK 234.14Alfaparf Milano Semi Di Lino Reconstruction Reparative Low Shampoo 250ml
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-31%
