Hair Care 
Concerns 
Hair Color 
Hair Type 
Styling 
Accessories 
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René Furterer Style Holding Gel 150ml
Special Price
SEK 219.53
Regular Price
SEK 335.41
Invisibobble Barrette Hair Clips x2-Havana Mama
Special Price
SEK 74.66
Regular Price
SEK 147.69
Invisibobble Power The Strong Hair Grip Rainbow x3
Special Price
SEK 77.21
Regular Price
SEK 147.69
Phyto Color Anti-Fade Shampoo 250ml
Special Price
SEK 158.30
Regular Price
SEK 198.16
Caudalie Smooth & Glow Oil Elixir 100ml
Special Price
SEK 714.13
Regular Price
SEK 892.73
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Your hair essentials
Shampoo
Shampoo is the first ingredient for a hair care recipe of success! When it comes to shampoo, it better be aligned with you hair type and its needs, otherwise, dullness might stick around... And nobody wants that, right? Discover the right shampoo for you here! Whether your hair ir dry, oily, fine, colored, curly, fine & thinning, damaged and even afro & textured hair, we got you covered!
Conditioner
If you're not using a conditioner already, stop what you are doing and get one now! Shampooing without conditioning after is not a good combo and here's why: a conditioner will replace all moisture lost while shampooing.
Masks & Treatments
In need of an extra dose of deep and intensive repairing, nourishing and moisturizing action in your hair? That's what hair masks are for! In particular, they are perfect for dry and damaged hair, but there are hair masks for every hair type!
Hairstyles that last
Ribbons & Scrunchies
Want to join the messy bun hair trend? Scrunchies are the perfect tool for that! Or you can always wear them on your wrist, you know... Just in case! Discover here our wide range of hair scrunchies and ribbons in various shapes, sizes and colors!
Heat Protection
The heat: the hair's greatest enemy! A healthy hair is easily ruined by the heat, that's when heat protectors enter this conversation! A heat protector can easily become your best friend when it comes to reducing damage caused by the heat, as it forms a protection barrier when applied before heat styling.
Hair brushes & Combs
As simple as brushing your hair can seem, there is a right way to do it! We all know that this daily task provides tangle-free hair, but did you know that it can promote scalp stimulation to hair growth?
For all types of hair
Damaged hair
Damaged hair is definitely not a word that inspires hair goals, right? Whether it's due to heat or just some split ends, to cut your hair doesn't always have to be the solution! That's why we reunited the best products for damaged hair, just explore and get ready for your healthy hair journey!
Curly hair
Ready to enhance those beautiful curls? As you should! Curly hair has its own personality, no matter the size or the shape of the curls, it needs moisture and definition in order to avoid frizz, dryness, and lack of shine.
Thinning hair
Do you always feel tired and lack the energy for everyday activities? It's time to take care of yourself!
The brands your hair asks for
Don't miss these tips
If you don’t take care of your hair, nobody will… And we know strong, shiny and healthy-looking hair is everyone’s goal! Since being exposed to a lot of damaging factors, such as sun, pollution, coloring, styling, (...the list goes on!) your hair needs as much care as it can get! In order to reduce damage and improve the hair’s condition, you need a consistent hair care routine. Find your hair care essentials (such as shampoo, conditioner, oils, serums and maks), perfect styling tools to get that perfect finish (including hair accessories) and transform your hair, using products suitable for your hair type and concerns.
Hair
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-29%
Special Price SEK 510.13 Regular Price SEK 714.43Alterna Caviar Smoothing Anti-Frizz Blowout Butter Protects and Perfects 150ml
Out of stock -
-54%
Special Price SEK 273.74 Regular Price SEK 588.98Alterna Caviar Anti-Aging Replenishing Moisture Leave-in Conditioning Milk 147ml
Out of stock -
-10% Free shipping *
Special Price SEK 1,180.05 Regular Price SEK 1,311.16Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 1000ml
Out of stock -
-10%
Special Price SEK 565.24 Regular Price SEK 627.95Alterna Caviar Smoothing Anti-Frizz Nourishing Serum 50ml
Out of stock -
-18%
Special Price SEK 478.18 Regular Price SEK 585.69Alterna Caviar Smoothing Anti-Frizz Shampoo 250ml
Out of stock -
-10%
Special Price SEK 104.24 Regular Price SEK 115.89Invisibobble Slim Hair Ring Rúrik Gíslason No Place Like Reykjavik x5
Out of stock -
-20%
Special Price SEK 354.83 Regular Price SEK 441.44Christophe Robin Purifying Shampoo With Thermal Mud 250ml
Out of stock -
-50%
Special Price SEK 90.05 Regular Price SEK 181.44Revlon Equave Instant Detangling Micellar Shampoo 250ml
Out of stock -
-44%
Special Price SEK 951.11 Regular Price SEK 1,700.04Alterna Caviar Smoothing Anti-Frizz Conditioner 1000ml
Out of stock -
-40%
Special Price SEK 334.21 Regular Price SEK 559.26Alterna Caviar Multiplying Volume Shampoo Fine Hair 250ml
Out of stock -
-53%
Special Price SEK 482.80 Regular Price SEK 1,019.21Alfaparf Milano Semi Di Lino Smooth Rebel Hair Conditioner 1000ml
Out of stock -
-60%
Special Price SEK 40.33 Regular Price SEK 101.85Tresemmé Keratin Smooth Colour Shampoo Coloured Hair 700ml
Out of stock -
-47%
Special Price SEK 245.95 Regular Price SEK 464.74Ghd Ceramic Vented Radial Brush Size 3
Out of stock -
-25%
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-22%
Special Price SEK 211.61 Regular Price SEK 271.79René Furterer Naturia Detangling Milky Conditioner 150ml
Out of stock -
-10%
Special Price SEK 104.84 Regular Price SEK 116.49Klorane Junior Kit Pear Shower Gel + Elgydium Junior Bubble
Out of stock -
-41%
Special Price SEK 174.13 Regular Price SEK 297.48Apivita Mini Bees Children’s Conditioner 150ml
Out of stock -
-22%
Special Price SEK 662.30 Regular Price SEK 850.31Shu Uemura Gentle Radiance Deep Cleanser Shampoo 400ml
Out of stock -
-10%
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-32%
